Why A Toyota Century SUV Is A Good And Dangerous Thought

The Toyota Century is a home luxurious sedan by Toyota for Japan, however an SUV model is perhaps on the way in which, which may have an effect on different Toyota fashions.


Like them or hate them, SUVs are a few of the hottest automobiles available on the market proper now. There aren’t actually any automotive manufacturers on the market now that don’t manufacture them. Even the likes of Ferrari and Lamborghini are creating SUVs. Toyota is after all one of the crucial prolific makers of SUVs. They’ve fashions just like the Sequoia and the Land Cruiser as a part of their vary. Each fashions are extremely widespread and show that SUVs nonetheless have a very good place available on the market.


It now appears like be about to carry one other SUV to its lineup. Stories from Japan and from publications like Finest Automotive Net recommend a brand new, home-grown Toyota SUV is on the way in which. This would be the Toyota Century. And it is going to be a lot nearer to the likes of the Rolls-Royce Cullinan and Bentley Bentayga SUVs, on the subject of the degrees of luxurious throughout the Century. There are some good causes for Toyota to create such an SUV. However we additionally assume that there’s a dangerous facet to the Japanese firm developing with such a automotive. That is what we expect.

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Why A Century SUV Would Be A Good Thought

208 Toyota Century Front Quarter View
by way of Toyota

One good cause for making a Century SUV is the Century vary itself. The Toyota Century is a spread of full-size, luxurious automobiles and limousines produced particularly for the Japanese market. These function the flagship mannequin inside Japan, whereas the worldwide mantra is after all taken up by luxurious division Lexus and their LS sequence. The newest era of the Century was first unveiled again on the 2017 Tokyo Motor Present. This was in anticipation of the 2018 mannequin 12 months, and that’s the third era of the Century.

We do know now although that SUVs are increasingly widespread than ever. And with the extent of luxurious they provide, they’re extra widespread than common luxurious automobiles just like the Century. So making a Century SUV would see us haven’t only a continuation of the Century vary, nevertheless it may enhance the vary’s recognition as properly. We wouldn’t go so far as saying it’ll save the vary, nevertheless it may enhance gross sales of the common automobiles within the vary too. So on that foundation, it appears like a profitable deal for Toyota. However there are some drawbacks.

Why A Century SUV Would possibly Not Be The Finest Thought

2022 Toyota Land Cruiser Range Part Lineup
by way of Toyota

From the reviews we have now seen, it appears like the brand new Century SUV might be a home Japanese mannequin as properly. Just like the sedans throughout the vary. And it is going to be costly, costing 10 million yen which is roughly $78,000 at at the moment’s charges. The introduction of a Century SUV although does herald some issues. Firstly, there’s a appeal to a Japan solely luxurious sedan manufactured by Toyota. Bringing in a luxurious SUV into that vary will see that appeal misplaced, after which the novelty of the Century as a complete will shortly put on off.

Then there’s the detrimental affect it will have on gross sales. Not simply that of the Century vary itself, however of different automobiles within the Toyota lineup. This may see the Century SUV eat its method into the Land Cruiser gross sales. Now, the land cruiser is one other quite unique SUV and Toyota likes to maintain a decent grip on the gross sales of that SUV. Plus, it’s a staple a part of Toyota’s lineup and one of the crucial well-known automobiles it has ever made. The very last thing Toyota desires is to press the self-destruct button on certainly one of its finest merchandise.

What Do We Really Know About The Century SUV?

2018 Toyota Century Rear Quarter View
by way of Toyota

Whether or not we truly do need it or not, we do know just a few particulars on this potential, upcoming Century SUV. The rumors recommend that powering the SUV might be an e.5-liter V6 engine, probably with a hybrid motor as properly. The value tag may rise even greater than the $78,000 to over $80,000 or someplace within the area of 15 million yen. Energy sensible, that engine needs to be sufficient for the Century SUV to supply 295 hp. And it could function black paint like the remainder of the Century vary.

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Developments Of The Century SUV Will Be Watched With Nice Curiosity

2018 Toyota Century Front View
by way of Toyota

It even appears like a chauffeur-driven mannequin of the Century SUV is coming, together with an instance for private use. It will kind the 2 grades of the Century SUV. Inside Toyota itself, they apparently have known as the automotive the “Japanese Rolls-Royce Cullinan.” After all, there’s nonetheless an opportunity that this venture received’t come to fruition. However it’s trying extremely seemingly that the Century SUV is on the way in which. Whether or not that’s good or not, properly that basically does appear to be the massive query. There are execs and cons, however we received’t know till the automotive is definitely accessible in Japan.

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