Vietnam’s Luxurious Automotive Market: McLaren Opens HCMC Showroom

Vietnam’s luxurious automotive market could also be getting into its renaissance. Gross sales are growing and showrooms are popping-up in each Hanoi and Ho Chi Minh Metropolis promoting high-end luxurious automobiles that even the wealthiest Vietnamese, simply a few a long time in the past, would have struggled to afford. Right here’s the present state of play and what to anticipate shifting ahead.


In October of this 12 months, McLaren opened its first showroom in Ho Chi Minh Metropolis (HCMC), becoming a member of the likes of Porsche and Lamborghini in hawking their luxurious automobiles to the Southeast Asian nation’s burgeoning elites.

Its influence, nevertheless, was twofold: not solely did it deliver McLaren’s supercars that little bit nearer to Vietnamese customers, however it additionally underlined a big change in Vietnam.

Whereas not way back, the roads of this quickly growing nation have been virtually solely the area of bikes, prior to now decade automobiles have grow to be massive enterprise.

And, though bikes are nonetheless the dominant power, the transition from two-wheels to 4 is in full swing on the streets of Vietnam’s main cities.

This transforming of non-public transportation is being pushed by rising incomes, declining import tariffs because of a gamut of free commerce agreements (FTAs), and the status that comes with proudly owning a automotive–a status amplified by the automobile’s make and mannequin.

It’s these components, collectively, which have converged to create a marketplace for luxurious automobiles the large manufacturers are keen to take advantage of.

Vietnam’s luxurious automotive market in numbers

In response to the Vietnam Register, virtually all main luxurious automotive manufacturers reported will increase in gross sales within the first half of 2022 in comparison with the primary half of 2021.

Mercedes was the larger winner, promoting 3,929 automobiles in comparison with 3,071 over the identical interval a 12 months earlier. It’s, notably, the one automotive firm on the record that builds automobiles in Vietnam.

However comparable jumps have been additionally recorded for different main luxurious automotive makers. Lexus bought 966 automobiles up from 742; Volvo bought 852 automobiles up from 469; BMW bought 661 automobiles, up from 520; Porsche bought 411, up from 175; and Audi bought 254, a small bounce, however a bounce nonetheless, from 235 within the first half of final 12 months.

Optimistic public sentiment is boosting demand

Even with out the luxurious automotive gross sales information, nevertheless, Vietnam’s affinity for high-end cars is obvious.

Hanoi, for instance, was scheduled to carry the Formulation One Grand Prix in April of 2020. It will have been the primary time Vietnam had held the occasion.

As a consequence of be sponsored by VinFast, Vietnam’s solely present, homegrown car producer, it was postponed because of the COVID-19 pandemic however then later canceled. There is no such thing as a phrase but as as to if it might occur sooner or later however that it was scheduled to be held in any respect illustrates Vietnam’s want to be part of the worldwide motoring group.

Regardless, it did contribute to elevating VinFast’s worldwide profile.

This has additional been accentuated, by the home and worldwide press, with its cars that includes within the Paris and Los Angeles Motor Exhibits.

However extra to the purpose, its bold plans to infiltrate the US electrical automotive market have impressed Vietnamese customers at house–In Vietnam, there’s a palpable optimism and delight on this comparatively nascent home automotive maker and that is boosting curiosity within the automotive trade extra broadly.

Vietnam’s luxurious automotive tax could also be an impediment

However luxurious automobiles, in Vietnam, may be costly.

In 2016, Vietnam put the brakes on its luxurious automotive market, bumping up its luxurious automotive tax, formally generally known as the particular consumption tax (SCT).

On July 1, of that 12 months the highest tax fee for a luxurious automotive went from 60 p.c to 150 p.c. An enormous bounce that, at the least for Rolls-Royce, was adopted by a drop in gross sales.

Engine Measurement (liters) Tax (%)
Much less that 1.5 35
1.5 – 2 40
2-2.5 50
2.5-3 60
3-4 90
4-5 110
5-6 130
6+ 150

Supply: Vinfast

Whereas in 2016, a complete of 24 Rolls-Royces have been imported into Vietnam. Two years later, simply seven of the tremendous luxurious automobiles arrived on the Southeast Asian nations’ shores.

Notably, correlation doesn’t essentially imply causation. That stated, even when this did mirror a downturn in luxurious automotive gross sales, it might have solely been quick lived with Rolls-Royce opening a brand new showroom in Ho Chi Minh Metropolis in 2021.

However the SCT has not been the one tax pushing up the worth of Vietnam’s luxurious cars.

Luxurious automobiles imported into Vietnam are additionally topic to worth added tax of 10 p.c and import tariffs as excessive as 70 p.c in some situations.

This, nevertheless, is altering.

Free commerce agreements are decreasing import prices

With the gamut of free commerce agreements Vietnam has signed onto, import tariffs on automobiles might quickly be a factor of the previous. Nearly all of Vietnam’s main FTAs have provisions for decreasing import tariffs on automobiles.

The European Union-Vietnam Free Commerce Settlement (EVFTA) will see all tariffs on automobiles imported from the European Union eradicated over the course of the subsequent ten years.

Beneath the Complete and Progressive Trans-Pacific Partnership Settlement (CPTPP) Vietnam will deliver its import tariff on automobiles from taking part nations to zero over 12 years.

And, as a part of the Vietnam-UK Free Commerce Settlement (UKVFTA), which inherited loads of its infrastructure from the EVFTA, tariffs on cars imported from the UK into Vietnam can be principally eradicated over 8-9 years.

These reductions, when totally applied, ought to end in comparatively massive drops in buy costs.

The way forward for Vietnam’s Luxurious Automotive Market

Vietnam is a quickly growing nation. Its GDP per capita has virtually doubled during the last decade, from US$1,942 in 2011 to US$3,694 in 2021, in line with the World Financial institution. Moreover, this 12 months alone, Vietnam’s financial system is forecast to develop one other 7 p.c.

And it’s amongst all of this prosperity, {that a} group of ultra-high-net-worth people with an urge for food for luxurious items, together with high-end automobiles, is rising and in search of new methods to spend their new discovered wealth. A process the likes of which McLaren, Porsche, and Lamborghini at the moment are available to help with.


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Dezan Shira & Associates present enterprise intelligence, due diligence, authorized, tax and advisory companies all through the Vietnam and the Asian area. We keep workplaces in Hanoi and Ho Chi Minh Metropolis, in addition to all through China, South-East Asia, India, and Russia. For help with investments into Vietnam please contact us at vietnam@dezshira.com or go to us at www.dezshira.com

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