System One races to sort out Austrian fan abuse, launches ‘Drive It Out’ marketing campaign

Abusive habits from spectators overshadowed the Austrian Grand Prix two weeks in the past

Abusive habits from spectators overshadowed the Austrian Grand Prix two weeks in the past

System One and its drivers launched a marketing campaign on Saturday to stamp out abusive habits from followers at races and on-line.

Abusive habits from spectators overshadowed the Austrian Grand Prix two weeks in the past and followers — significantly ladies — used social media to make F1 conscious of rampant harassment, sexism, racism, and homophobia.

Sergio Perez referred to as for lifetime bans and crew principal Christian Horner agreed {that a} zero tolerance coverage is required. World champion Max Verstappen advised The Related Press in an interview this week that elevated safety might help and that F1 and race promoters ought to do extra to handle the issue.

“The System 1 group has come collectively to ship a robust message to ‘Drive Out’ any type of abuse, on-line and at occasions, and name for higher respect,” F1 mentioned.

“The video message recognises that whereas ardour and competitors is an important a part of our sport, it might probably go too far, leading to followers, journalists, presenters, and drivers receiving abuse each verbally and on-line…people who proceed to unfold abuse and offensive feedback usually are not welcome in our sport.”

The quick video clip featured F1 CEO Stefano Domenicali, FIA President Mohammed Ben Sulayem and all 20 drivers talking in a collective message.

“We’re united and ask you to hitch us in driving this out,” Verstappen mentioned.

Seven-time F1 champion Lewis Hamilton, who has been vocal in asking F1 to do extra, mentioned “we can’t let those that suppose they will abuse others get away with it.”

Williams driver Alex Albon added “we’ve got an obligation to name this out” whereas Esteban Ocon, Kevin Magnussen, Daniel Ricciardo and Carlos Sainz Jr. urged social media platforms to sort out on-line abuse head on.

The message ended with Domenicali, Ben Sulayem and the drivers saying “Drive it out collectively” on the identical time.

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