System One launches ‘Drive It Out’ marketing campaign on abuse

System One launched a ‘Drive It Out’ initiative on Saturday to deal with abuse after latest incidents of racist and homophobic behaviour by spectators and the sexual harassment of feminine followers.

The game stated it was sending a transparent and united message that the abuse, each at races and on social media, should cease and people who unfold it weren’t welcome.

The marketing campaign, triggered specifically by abuse at this month’s Austrian Grand Prix, was launched by way of a video that includes all 20 drivers, System One chief government Stefano Domenicali and FIA president Mohammed Ben Sulayem.

“System One is all about competitors and rivalry,” stated Domenicali, opening an announcement continued by a sequence of drivers who’re competing in Hungary this weekend.

“But additionally respect. Respect as rivals, respect for our followers, respect for the entire F1 household. Abuse of any sort is unacceptable. Should you can’t be respectful then do not be a part of our sport.

“We can not let those that assume they will abuse others get away with it,” stated Mercedes’ seven-times world champion Lewis Hamilton earlier than others accomplished the assertion.

“We’ve got an obligation to name this out and say ‘no extra’. We’re appearing as a group to dam those that abuse others on-line. We cannot enable abuse at our races. However we additionally want social media platforms to deal with abuse on-line head-on.

“Those that cover behind social media with abusive and disrespectful views will not be our followers. We’re united and ask you to affix us in driving this out of all sport and society. Drive it out collectively.”

In Austria, the place many of the crowd was supporting Pink Bull’s world champion Max Verstappen, there have been studies of drunken males harassing feminine followers, of homophobic chants and racial abuse.

4-times world champion Sebastian Vettel known as on the time for lifetime bans whereas Hamilton stated he was “disgusted and disillusioned” by the behaviour.

System One has since spoken to grand prix promoters to make sure plans are in place to cope with incidents once they come up, and will additionally have a look at alcohol gross sales throughout race weekends.

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