Sustainability = Luxurious In The New Volvo EX90

The brand new Volvo EX90 is nearly upon us, and all of the discuss is about how the model’s new luxurious flagship (previewed right here within the type of the Recharge idea automotive, above) will probably be “reinterpreting luxurious and well-being.”

What does that bit of promoting jargon imply? As an alternative of the burled walnut and acres of tanned leather-based hides which have historically outlined luxurious for manufacturers like Cadillac and Rolls-Royce, the Volvo is taking a special path. “We’ve chosen supplies based mostly on our values,” says Cecilia Stark, Senior Design Supervisor at Volvo Vehicles. “These decisions go away behind old school automotive luxurious and specific our Scandinavian foundations. With the Volvo EX90 we take buyer well-being as a design start line.”

To place it one other method: this new Volvo hopes to level out that bling isn’t at all times greatest, and the brand new EX90 will provide an inside composition that displays the corporate’s sustainability ambitions of being a very climate-neutral firm by 2040.

Materials World

Volvo says the EX90 inside makes use of  FSC™-certified, back-lit wooden panels across the cabin. They imagine the impact, “creates a Scandinavian lounge ambiance and evokes the Nordic wilderness.”

The wool used within the premium fabric seat possibility, too, is licensed in line with what the corporate calls “strict sustainability requirements on animal welfare, environmental and social points.”

Even the “leather-based” possibility takes animal welfare into consideration …. by not being product of animals in any respect.

Vegan Leather-based Pioneers

XC40 Nordico seats; courtesy Volvo Vehicles.

Already one of many pioneers of animal-free interiors, the Volvo-developed “Nordico” possibility gives the impression, really feel, and sturdiness of leather-based – but it surely’s constituted of recycled textiles, PET bottles, and bio-attributed materials from responsibly managed forests in Sweden and Finland. “Nordico,” says the official copy, “is a progressive and technically superior materials.”

“The inside design and composition of the Volvo EX90 continues a long time of iteration and innovation,” continues Stark. “We see inside composition as a studying course of that may proceed additional time based mostly in your suggestions, in-house innovation and new accountable sourcing alternatives.”

You guys already know I’m a fan, however I’m biased. What do you guys assume? Will Volvo achieve success in its efforts to make sustainability = luxurious, or are individuals too enthusiastic about leather-based to let that one go? Tell us, within the feedback!


Supply | Photographs: Volvo Vehicles.



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