Sanjiv Shah shifts gears with luxurious automobiles import and servicing agency

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Sanjiv Shah shifts gears with luxurious automobiles import and servicing agency


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Automotive Membership Kenya founder Sanjiv Shah at his enterprise premises in Baba Dogo, Nairobi on October 25, 2022 PHOTO | DIANA NGILA | NMG

On the earth of luxurious automobiles, Sanjiv Shah is a widely known determine. That familiarity stems from the many years he has spent promoting high-end manufacturers together with Mercedes, Jaguar, and Land Rover in Kenya and the UK.

Within the native market, he has held senior positions at sellers like DT Dobie and Inchcape Kenya –the place he was the CEO and which marked his final employment when he left the corporate in March 2019.

After a hiatus of simply over three years, Sanjiv is again however this time as an entrepreneur. In a business constructing off Nairobi’s Baba Dodo Street, he has arrange Automotive Membership Kenya, an organization that offers in importing, servicing, and restoration of luxurious automobiles.

The beginning-up, by which Sanjiv has invested about $1 million (Sh121 million) to date, is specializing in serving shoppers excited about or already proudly owning Audi, Porsche, Land Rover, Jaguar, BMW, Bentley, Lexus, Maserati, and Mercedes fashions.

Of those manufacturers, solely BMW, Mercedes, Jaguar, and Land Rover at the moment have formal dealerships appointed by automobile producers. Sanjiv has assembled a multicultural workforce, that includes technicians who’ve labored at varied automakers within the UK and Asia.

Automotive Membership has additionally invested in expertise that may diagnose technical issues in luxurious fashionable automobiles, linking the corporate with abroad service suppliers.

“I consider that the service we’re providing is really unmatched within the native market,” Sanjiv mentioned at his workplace overlooking the newly constructed service bay the place automobiles which are labored on with their engines working have their exhaust fumes evacuated by means of a particular plumbing infrastructure.

He began harbouring ambitions of organising his personal store in 2013 when he was concerned within the institution of RMA Kenya –a supplier that took over the Jaguar Land Rover franchise from CMC Holdings.

He was appointed the chief govt of RMA and retained the place in 2018 when the supplier was acquired by Inchcape Kenya. He left Inchcape the next yr.

“I had needed to enter enterprise with RMA however the firm, being a multinational, was not open to personal participation,” Sanjiv mentioned.

With Automotive Membership, which he totally owns, he sees his ardour for automobiles and enterprise coming collectively. He just lately purchased a Maserati Levante, including to his assortment of luxurious automobiles.

He notes that Automotive Membership, specializing in a multi-brand enterprise mannequin and serving homeowners of each new and used automobiles, is free from the restrictions that befall franchise holders.

Sanjiv says that no matter Automotive Membership does, it’ll virtually at all times quote a less expensive price. The cheaper costs, he says, are usually not a mirrored image of the standard of providers.

“We’re very clear in our quotes and there are situations the place we shall be cheaper by even 50 p.c as a result of we don’t need to maximise our margins,” he mentioned.

Of the three-pronged providing, service is ready to herald most of Automotive Membership’s income simply due to the recurring nature of fixing automobiles, enterprise repairs, and changing consumables reminiscent of oil.

Automotive service intervals differ however altering of oil, oil filter, and air filters are advisable each 5,000 to 10,000 kilometres. These shopping for new luxurious automobiles –a gaggle well-known to Sanjiv— are unlikely to turn into his clients till their guarantee on the native formal dealerships run out.

Thereafter, Automotive Membership’s promise of high quality service and extra aggressive fees may lure them. For these searching for to purchase new or used luxurious automobiles, the corporate says it’s providing a versatile association to ship the automotive they wish to their driveway.

“We’ve entry to new and barely used automobiles –three to 6 months previous— by means of our commerce channels,” Sanjiv mentioned.

“You come to us and inform us what mannequin you need and your price range. We’ll then discover out what is on the market and offer you choices.”

He added that Automotive Membership will add a margin which shall be disclosed to the shopper. The corporate additionally shares unique components and equipment.

The third leg within the firm’s technique is restoration, an providing that can enchantment to people searching for to convey to life their favorite basic automobiles.

The Automotive Membership premises is a shell of what seems to be like a giant SUV which a shopper has tasked the corporate to make roadworthy once more. Resembling nothing within the fashionable period, it seems to be like a automotive that made it to those shores in colonial occasions.

The corporate may also supply value-added service for its “membership” members within the type of guarantee cowl. This can, for the primary time, present a guaranty to used automobiles.

Partnering with a neighborhood insurer and a global reinsurer, Automotive Membership will carry out inspections and supply to repair the automobiles throughout the guarantee interval. The product is being fine-tuned and is predicted to be launched within the coming weeks.

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