PHANTASIA Consulting reveals radical Method 1 idea for a brand new golden period

The automotive advertising technique agency decoded the elements behind the golden eras of Method 1 – and developed new laws based mostly on their findings for a brand new, sustainable golden period.

HAMBURG, Germany, Aug. 16, 2022 /PRNewswire/ — Amidst the continued discussions concerning the Method 1 laws for 2026, a radical idea may disrupt the way forward for the game. PHANTASIA Consulting analysed the drivers behind probably the most thrilling instances in Method 1 and decoded the important thing issue of a golden period: technological freedom. Based mostly on their findings, the advertising strategists developed a brand new method for Method 1.

The idea for a brand new golden period limits the quantity of obtainable vitality per automobile reasonably than the know-how. The vitality can be utilized as e-fuel, hydrogen or electrical energy. Screaming V8 engines, extremely complicated hybrid energy trains and road-relevant battery electrical racing automobiles may stand subsequent to one another on the identical beginning grid. Method 1 would turn into the efficiency benchmark for the way forward for mobility once more – which know-how is quicker utilizing the identical quantity of vitality? The vitality contingent can also be the idea’s most necessary parameter for safety. If the automobiles get too quick, the vitality may be merely lower down.

The second key pillar of the idea is limitless aerodynamics, permitting for lively aerodynamic ideas – and the switch of this road-relevant know-how to collection manufacturing.

The idea in a nutshell

  • Each automobile will get the vitality equal of 200 kg of petrol for the whole weekend
  • The ability models can use any ratio of petrol, diesel, electrical energy and hydrogen
  • Aerodynamics is just not topic to restrictions
  • The automobile’s dimensions, tyre dimensions, security necessities and minimal weight keep the identical as of 2022
  • The funds cap of $135 million per group per 12 months as of 2023 stays

Be taught extra concerning the idea right here:

“The transition to sustainable mobility is the best likelihood to set off a brand new golden period in Method 1. The expertise of the world’s greatest engineers and a whole bunch of hundreds of thousands of {dollars} shouldn’t be wasted on synthetic challenges. Which competitors platform may drive the event in electrical mobility, e-fuels and hydrogen higher than the top of motor sports activities?” mentioned Wolfgang Philipp, CEO at PHANTASIA.

About Phantasia

PHANTASIA is a consulting agency specialised in constructing holistic advertising methods comprising model, product and communication for the automotive trade.

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Wolfgang Philipp, CEO
[email protected]


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