Over 40 per cent of bookings for the just lately launched BYD Atto 3 have come from present luxurious automobile house owners. Sanjay Gopalakrishnan, Senior Vice President – BYD India, revealed this improvement to HT Auto in a latest interplay. The Atto 3 went on sale in India in November this yr and the mannequin is off to a robust begin garnering over 1,500 bookings inside a month because the launch.
Additionally Learn : BYD India goals to promote 15,000 EVs subsequent yr, 53 shops deliberate by finish of 2023
Chatting with HT Auto, Sanjay Gopalakrishnan mentioned, “Over 40 per cent of our first shopper bookings have come from folks proudly owning luxurious vehicles akin to Audi, BMW and Mercedes-Benz. They already personal luxurious vehicles and are on the lookout for an electrical choice as their second or third automobile for the household. We’re concentrating on these clients who find out about electrical, who find out about BYD, they usually desire a sound electrical automobile with good expertise. That has been successful to date.”
WATCH: BYD Atto 3 Evaluate
The numbers are significantly spectacular contemplating the premium positioning of the BYD Atto 3 priced at ₹33.99 lakh (ex-showroom India). As compared, comparable fashions just like the Hyundai Kona Electrical and the MG ZS EV are extra fairly priced. Nevertheless, the Atto 3 redeems itself with a complete options checklist that features Stage 2 ADAS, electrically-adjustable entrance seats, panoramic sunroof and a strong PMS motor with 201 bhp and 310 Nm of peak torque. It additionally presents a variety of 521 km (ARAI Licensed) with a 60.48 kWh battery pack which is considerably greater than the competitors.
The mannequin arrives in India as a Semi-Knocked Down (SKD) equipment and BYD is now gearing as much as start deliveries from mid-January 2023. Gopalakrishnan revealed that deliveries will start across the Auto Expo subsequent month. The automaker is anticipating a robust phrase of mouth from clients to drive in gross sales by means of the following yr.
Additionally Learn : BYD Atto 3 First Drive Evaluate: Expensive However Promising Electrical SUV!
“As soon as the vehicles are delivered, extra folks will begin seeing the expertise on roads and we’ll get an excellent response. Deliveries will begin from January 2023. We hope to start out deliveries across the Auto Expo and there will likely be a steady circulate of deliveries going ahead,” Gopalakrishnan added.
The Atto 3 is BYD’s flagship providing in India in the meanwhile however the model began gross sales with the e6 MPV. The mannequin was launched for industrial consumers in 2021 however gross sales for personal consumers commenced in August this yr. The electrical MPV is priced at ₹29.15 lakh (ex-showroom India).
First Printed Date: 15 Dec 2022, 10:35 AM IST