Oracle and Crimson Bull Unveil New Formulation One Automotive and Workforce Identify

AUSTIN, Texas & MILTON KEYNES, United Kingdom, Feb. 9, 2022 — Oracle and Crimson Bull Racing have enhanced their partnership and are introducing a brand new Workforce title, Oracle Crimson Bull Racing, in addition to the Workforce’s new automotive for the upcoming season, the RB18. Constructing on the success of final 12 months’s F1 Drivers’ Championship, the Workforce’s 2022 season will characteristic expanded use of Oracle Cloud throughout its most vital areas of operation together with analytics-based race technique, optimized engine improvement, AI and machine learning-powered driver coaching and a tailor-made fan expertise.

“Oracle Cloud enabled us to make race-day selections that helped Max Verstappen win the 2021 Drivers’ Championship,” mentioned Oracle Crimson Bull Racing Workforce Principal and CEO Christian Horner. “Discovering and reacting to alternatives shortly, is essential to our success on and off the observe, and Oracle is integral in that effort. Each factor of our efficiency is pushed by information evaluation. Having Oracle as our title companion reveals the boldness we’ve of their experience and their capability to ship a real aggressive benefit.”

Profiting from Oracle Cloud Infrastructure (OCI) throughout final season’s championship run, the Workforce elevated the variety of simulations they ran by 1,000x to enhance the accuracy of their predictions and sharpen their decision-making. As well as, they accelerated simulation pace by 10x, which gave race strategists extra time to make the fitting name. Equally essential, OCI considerably diminished the price of billions of simulations, permitting the Workforce to cost-effectively enhance efficiency on the observe, which is vital for fulfillment beneath F1’s stringent spending rules.

This season, OCI will allow the Oracle Crimson Bull Racing Workforce to broaden the quantity and number of information they analyze and improve the pace at which simulations run with a view to higher predict ways that can result in the rostrum.

Together with its revolutionary on-track initiatives, Oracle Crimson Bull Racing will proceed to ship an distinctive expertise to its world fan base. Final season, Oracle and Crimson Bull Racing launched a first-of-its-kind fan loyalty platform powered by OCI—The Crimson Bull Racing Paddock—to convey the thrill of F1 to followers all around the world. Since The Paddock’s inception, Crimson Bull Racing has seen a greater than 9x improve in member sign-ups. The brand new, direct line of communication between followers and the workforce has created excellent engagement, with registered followers submitting 1000’s of inquiries to the workforce and redeeming 35,000 digital rewards. In 2022, Oracle Crimson Bull Racing will incorporate new options and capabilities, together with the flexibility to create user-generated content material, to convey a good deeper layer of personalization to followers.

“The presence of Oracle, one of many world’s largest cloud know-how corporations, as title companion not solely indicators enormous confidence in Crimson Bull Racing’s capability to steer the know-how race on observe, it should additionally allow us to drive ahead our ambitions for fan engagement, a core tenet of our advertising and marketing technique,” mentioned Oliver Hughes, chief advertising and marketing officer, Oracle Crimson Bull Racing. “We wish to take followers with us on our aggressive journey in F1, placing them proper on the coronary heart of the racing motion and Oracle’s world class innovation and know-how will assist us obtain that objective.”

“Crimson Bull Racing has been extra dedicated than some other F1 workforce in its use of know-how to realize an edge, and it’s paying off,” mentioned Ariel Kelman, government vice chairman and chief advertising and marketing officer, Oracle. “Our dedication to this partnership displays our perception that OCI is a strategic weapon on race day, helps create essentially the most thrilling fan expertise in sports activities, and may outline the way forward for F1. Oracle Crimson Bull Racing is, and can proceed to be, essentially the most forward-thinking and revolutionary F1 workforce on the planet.”

OCI Powers Engine Improvement, Driver Coaching, and Esports Workforce

Oracle is working with Crimson Bull Powertrains to develop the subsequent era of F1 engines set to debut in 2026 as Crimson Bull Racing turns into one in every of solely 4 present producers supplying engines for F1. Crimson Bull Powertrains will use OCI to optimize modeling of its new engine combustion chamber to cut back prices whereas enhancing outcomes.

Crimson Bull Superior Applied sciences and Oracle are additionally partnering to assist develop the subsequent era of world-class drivers. Via tasks making use of AI and machine studying, Crimson Bull‘s junior drivers will higher perceive how information can inform and advantageous tune their driving type to cut back their lap occasions.

Oracle Crimson Bull Racing Esports marks the evolution of a partnership in one of many world’s quickest rising sporting industries, esports. Taking a cue from its real-world counterpart, the Workforce will use OCI-powered analytics to optimize automotive arrange, enhance race technique, and supply its drivers with coaching that may assist them constantly publish ultimate lap occasions on any digital observe, in any simulated climate.

The Formulation 1 2022 season begins March 18-20 with the Gulf Air Bahrain Grand Prix in Bahrain.

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