Method 1 Could Be Looking For A New Airline Sponsor

Method 1 may very well be searching for one other airline sponsor as talks about contract renewal with Emirates have reportedly not been fruitful. F1 is claimed to have requested for a bigger sum this time round, which Emirates deems an excessive amount of. In line with latest studies, one other airline is already being thought-about, suggesting that F1’s relationship with Emirates may quickly come to an finish.

Possibilities of renewal are slim

Discussions about Emirates’ sponsorship renewal with Method 1 have reportedly damaged over cash. In line with a report by SportBusiness, F1 is asking for round twice as a lot as its present sponsorship quantity of $25 million.


Emirates’ affiliation with the motorsport started in 2013 when it turned an F1 World Associate, becoming a member of its sponsorship portfolio. A 12 months after Liberty Media acquired F1, Emirates renewed its sponsorship contract forward of the 2018 season.

Emirates Airbus A380

Picture: Airbus

The deal permits the airline trackside branding and activation alternatives at 15 races in a 12 months. Additionally it is allowed to show its model within the hospitality areas for visitors and different zones on the races. Emirates, nevertheless, shouldn’t be allowed to promote at Abu Dhabi, Singapore, and Bahrain Grand Prix, as branding rights for these races have been given to Etihad Airways, Singapore Airways, and Gulf Air, respectively.

Whereas it isn’t but recognized which airline is within the operating to exchange Emirates, the truth that F1 is partaking in discussions with one other service signifies that Emirates’ cope with the motorsport is on shaky floor.

Method 1 has loved a rise in its model worth over the previous couple of years since Emirates final renewed its contract. For the 2023 season, it has 24 races scheduled in its race calendar.

SportBusiness highlights that the US has turn into notably within the sport, particularly after partnering with Netflix for the documentary collection “Drive to Survive.” The report states that F1 groups’ whole US-based manufacturers have gone up by 21.1% from 133 offers in 2021 to 161 in 2022. At a broader degree, F1’s whole US-based sponsors have additionally elevated to 6 in 2022 from simply two in 2020.

Emirates airline advertising hoardings at Canadian Grand Prix

Picture: Getty Pictures

Within the final 12 months alone, F1’s central sponsorship portfolio has gone as much as $410 million, a rise of $100 million, as a result of backing of manufacturers equivalent to Tata Communications, and Lenovo, amongst others.

Emirates, nevertheless, appears to have a special opinion concerning the worth of its affiliation with F1 and doesn’t assume that the present ask justifies the sponsorship.

Emirates is without doubt one of the most seen manufacturers on the earth of sports activities, usually displayed on the gamers’ jerseys and sportswear and throughout stadiums. The airline has entered offers with a few of the largest soccer groups on the earth, together with Actual Madrid, AC Milan, and Arsenal FC.

Tadej Pogacar of Slovenia and UAE Team Emirates celebrates winning during the 11th Grand Prix Cycliste de Montreal

Picture: Getty Pictures

Its portfolio in tennis consists of Grand Slam tournaments just like the French, US, and Australian Open, together with dozens of high-profile ATP occasions. Emirates additionally sponsors greater than 15 world golf occasions, helps Crew New Zealand in crusing, and is concerned in different sports activities, together with cricket, biking, and rugby.

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Supply: SportBusiness

  • Emirates, Airbus A380, Penultimate

    IATA/ICAO Code:

    Airline Sort:
    Full Service Provider

    Dubai Worldwide Airport

    12 months Based:

    Ahmed bin Saeed Al Maktoum

    United Arab Emirates

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