Mercedes welcome new sponsor to the household forward of F1 2023 season : PlanetF1

Mercedes have introduced automobile lifecycle administration software program agency Solera as new staff sponsors on a multi-year deal.

The settlement will see the Solera branding seem on the staff’s automotive and on the left sleeve of the drivers’ and pit crew’s overalls, in addition to on staff clothes.

Their brand will even be featured on the Mercedes-Benz AMG automotive used for ‘Sizzling Laps’ at a race weekend this season, with Solera describing themselves because the ‘world chief in automobile lifecycle administration software-as-a-service, knowledge, and providers’, with greater than 300,000 prospects worldwide in over 100 nations.

Mercedes CEO and staff principal Toto Wolff stated: “Knowledge innovation, mixed with the drive for final efficiency by way of folks, processes, and know-how, are hallmarks of a profitable enterprise and staff.

“We’re delighted to welcome Solera to the staff as a accomplice, not solely on account of their repute as an business chief however owing to our shared beliefs and values.”

“It’s improbable to welcome Solera to our rising accomplice household,” Richard Sanders, Mercedes’ business director added. “As leaders in our respective industries, there are numerous synergies between our two companies. We’re excited to start our relationship and highlighting the Solera model to our world viewers.”

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“Solera and the Mercedes-AMG PETRONAS Method One Workforce share the identical dedication to remodel the automotive business,” stated Darko Dejanovic, CEO of Solera. “That’s why we’re enthusiastic about this collaboration. It presents a chance to interrupt new boundaries and encourage excellence on a worldwide scale.”

Mercedes will likely be seeking to get again to the highest after a disappointing 2022 season by their excessive requirements noticed them take one victory and third place within the Constructors’ Championship, having received the earlier eight titles in a row.

The Silver Arrows will likely be launching the all-new W14, that includes Solera branding for the primary time, on Wednesday 15 February, earlier than pre-season testing will get underway in Bahrain the next week.

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