Lissie Macintosh has amassed 1000’s of followers on TikTok and Instagram since she began working in System One final yr. The 22-year-old has labored with a number of drivers within the paddock, together with Charles Leclerc.
By Amar Mehta
Final Up to date: 13/12/22 5:40pm
Lissie Waterproof coat says F1 must proceed to evolve to draw youthful audiences and a part of that features seen variety
Lissie Waterproof coat, a System One content material creator and presenter, says the game wants to enhance its variety and is utilizing her platform to make it extra accessible.
The 22-year-old began working in F1 content material creation final yr and has amassed virtually 120,000 followers on TikTok and Instagram.
All through the season a number of drivers, together with Nico Hulkenberg, Charles Leclerc and Carlos Sainz, have featured on her content material.
Since beginning, Waterproof coat mentioned one of many hardest elements of her job has been the hateful feedback on social media however she has been in a position to make use of the feedback as gasoline to encourage the subsequent era of ladies.
“The content material creation aspect comes with 1000’s of individuals with the ability to say no matter they need to me. It was powerful at first, there have been a great deal of feedback like ‘keep within the kitchen’, ‘know your home’,” she advised Sky Sports activities Information.
“In the end, the sort of hateful feedback says extra about them than me. I exploit them to gasoline me and there are such a lot of ladies now who look as much as me, and I really feel accountable to place all these hateful and nasty feedback apart and simply remind myself that there’s something a lot larger right here.
“We’d like extra relatable position fashions in our sport. It is powerful. When you sit down and watch a race, typically I believe you’ll be able to run the danger of solely seeing 20 male drivers, ten workforce principals who’re all males and two male commentators.
“However there are such a lot of unbelievable ladies inside F1, the game wouldn’t run with out ladies and the ladies inside F1. I hope to have the ability to shine a light-weight on all of these ladies as a result of I’m so impressed by all of them.”
She added that the game must proceed to evolve to draw youthful audiences and a part of that features seen variety.
“We’d like extra ladies who’re relatable and being proven. That is the best way to get youthful ladies within the sport. The roles aren’t simply male roles. All of us want to concentrate on the truth that illustration on F1 is not fairly the place it must be in the meanwhile,” she added.
‘I attempt to humanise the game’
For all of its hair-raising leisure and wheel to wheel motion, for a lot of System One can really feel sophisticated and inaccessible.
Lissie is attempting to indicate a distinct aspect to the game by means of her work and is attempting to make it extra accessible to convey youthful audiences.
The 22-year-old hopes to be an inspiration to younger ladies and get extra curiosity from ladies within the sport. Pic @lissiemackintosh/Instagram
“I really feel unhappy some persons are not made to really feel welcome, as a result of they do not essentially know every part in regards to the sport.
“Sport is leisure and you must be capable of be allowed to benefit from the sport whether or not it is your first race or hundredth race. Sport does develop into extra entertaining and fulfilling while you do know what is going on on,” she mentioned.
“For me, my love for the game is pure racing. I really like the technical aspect of it however now I can present two sides of the game and humanise the game in a approach.
“Within the podcast we discuss critical F1 stuff in a not-so-serious approach. My final purpose was to create a group and secure house on-line for youthful followers.
“I’m now in an area the place I really feel like I’m a part of the F1 group and the paddock. There are such a lot of avenues of media and content material creators are bridging the hole with the game and the fan.
Lissie mentioned it was difficult coping with hateful feedback in the beginning. Pic @lissiemackintosh/Instagram
“Drive to Survive comes out yearly and is credited massively with bringing youthful audiences to the game, however I do not essentially suppose that’s solely the case.
“Creators are placing out issues on daily basis and are participating folks. That is the way you construct communities. Individuals need accessible content material.”
Waterproof coat added that groups have been receptive to her imaginative and prescient over the course of the season and the F1 “ecosystem is realising that recent power and perspective” helps hold it participating and thrilling for subsequent season.
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