‘Made-in-India EV seemingly in 2nd half of decade’

NEW DELHI : The Skoda Auto Volkswagen India group, which sells Skoda, Audi, Volkswagen, Porsche and Lamborghini automobiles in India, has concluded a €1 billion product offensive as a part of its India 2.0 venture. To seize 5% of the market share by 2025, the group is doubling down on manufacturing and ramping up its luxurious and electrical automobile portfolio. Mint spoke with the corporate’s managing director Piyush Arora on the highway map for the group in India. Edited excerpts:


All 4 merchandise deliberate underneath India 2.0 are available in the market. What’s subsequent for Skoda and Volkswagen? 

The group has seen distinctive progress within the first six months of this 12 months. Now we have on the retail entrance grown nearly 200%, predominantly pushed by our India 2.0 merchandise, however aside from that, our luxurious merchandise Audi, Porsche and Lamborghini are doing extraordinarily properly. We’re additionally busy ramping up manufacturing as a result of India 2.0 automobiles had been launched back-to-back over the past 14-16 months. As a part of the India 2.0 technique, we can even engineer and produce merchandise right here not just for India however for the worldwide markets. So, we have now began launching automobiles for the export market. We proceed specializing in our new product introductions in India and overseas, and, on the identical time, we’re seeing nice demand for our premium and luxurious automobile merchandise. We’re on monitor with the aspirations we got down to obtain underneath India 2.0. 

The group had stated it aspires to get a 5% market share in India. The place are you on that path? What is going to your progress drivers be? Skoda is main the numbers. Will that proceed? 

It’s a good signal that we’re coming into the market with new merchandise when the market can also be rising. The complete product portfolio was not available in the market from the start of the 12 months. Final 12 months, we launched two SUVs and finish of January-February, we launched Škoda Slavia, adopted by the Virtus simply two months in the past. We’re gaining market share. We’ve been relying on provide and demand matching, and have reached as much as a 3%-plus share of the market. Our acknowledged aspiration within the subsequent two years to attain 5% will nonetheless stay on monitor, not solely with India 2.0 automobiles but in addition with our premium and luxurious merchandise. A considerable a part of our portfolio is automobiles beginning at 10 lakh, going as much as 4 crore- 5 crore. Now we have a product portfolio by way of absolutely built-up (FBU) or by way of components and elements manufacturing at Aurangabad. The whole portfolio will assist us obtain our aspirations and look past. In our technique, Škoda has been the frontrunner. 

Due to the timing available in the market, you’ll see extra traction for Škoda automobiles. Furthermore, each our manufacturers are positioned distinctively within the market. To have distinctive merchandise, there are additionally very distinctive components and elements which go into these automobiles. The components availability that we see for Škoda is somewhat higher than Volkswagen. I do see some challenges with components provide, particular components provide. So, this may have an effect on the supply of particular manufacturers. 

Is Indian clients’ desire for extra premium merchandise benefiting your group, contemplating that your manufacturers are positioned within the premium and luxurious segments?

The Volkswagen Group’s energy globally is its very extensive product portfolio and merchandise throughout completely different segments. Now we have not taken up the problem to seize each market section as we need to consolidate and make our companies sustainably worthwhile, which can stay our focus space whereas we attempt to achieve extra market share and take a look at which different world merchandise of Volkswagen group could be introduced in. However, to be particular, the premiumization of the Indian market is for positive a welcome shift for the group. 

Are you planning an India-specific EV or Made-in-India EV? 

It’s within the analysis section. We’re in 2022, so we want to do that in direction of the second half of the last decade.

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