“Greatest World Manufacturers 2022”: Mercedes-Benz will increase model worth by 10% and stays the world’s Most worthy luxurious automotive model

Mercedes-Benz Malta
Photograph by Auto Gross sales Ltd

Mercedes‑Benz has raised the worth of its iconic namesake model by 10% previously 12 months, Interbrand’s “Greatest World Manufacturers 2022” survey exhibits. This underscores the corporate’s profitable transition in the direction of an electrical and software-driven future. Mercedes‑Benz initiated the realignment of the model in 2021 with the spin-off of Daimler Truck and the technique replace.

The aim is to focus much more on the posh phase and constantly utilise progress and profitability alternatives. Mercedes‑Benz goals to construct the world’s most fascinating automobiles and to take the main place in electrical drive and car software program. To be able to obtain a structurally larger model positioning, the mannequin portfolio shall be realigned, as the corporate introduced in Might 2022. The strategic determination to change into absolutely electrical in each phase by 2030 – wherever market situations permit – and the ambition to change into CO2-neutral by 2039 additional strengthens the connection between luxurious and sustainability.

“Mercedes‑Benz’ sustained rating in eighth place in addition to the double-digit enhance in model worth to greater than 56 billion US {dollars} present affirmation of our strategic course. That’s to outline the sustainable luxurious of the long run, to place our clients much more on the centre of all the things we do and to make each level of contact with our model a novel expertise. It makes me proud that the work of our total group for our model is paying off and is mirrored on this nice end result”, says Bettina Fetzer, Vice President Communications and Advertising and marketing at Mercedes‑Benz AG.

The client in focus: distinctive model experiences to deal with new goal teams

Along with the product portfolio, all the enterprise mannequin shall be oriented much more constantly in the direction of luxurious. Communication and gross sales are more and more centered on the wants and wishes of consumers. Mercedes‑Benz attaches nice significance to reaching its clients and potential goal teams instantly in their very own environment and to inserting itself there credibly and authentically with distinctive and particular person model experiences. To this finish, the corporate is opening itself as much as collaborations with personalities and

manufacturers from quite a lot of industries – from know-how to trend, music, movie and sports activities. Such co-creations allow utterly new views. They make it potential to come back into contact with goal teams that in any other case have little or no affinity with the automotive business. Gross sales channels are constantly aligned with actual buyer wants and supplemented with progressive codecs and alternatives for model presence each on and offline. Examples embrace Mercedes‑AMG and Mercedes‑Benz G‑Class Non-public Lounges in addition to the Mercedes‑AMG Retailer in Dubai. The Mercedes‑Maybach Atelier just lately opened in Shanghai can be a part of the general technique.

“Greatest World Manufacturers”: Concentrate on one of the best manufacturers worldwide since 1999

The US model consultancy Interbrand has been researching and analysing the world’s Most worthy manufacturers since 1999. The highest 100 are included within the annual “Greatest World Manufacturers” research, which examines all candidates in accordance with three standards: “Monetary efficiency of the model’s services or products”, “Position of the model within the buy determination course of” and “Energy of the model with regard to securing future company earnings”. Interbrand was the primary firm to develop a model valuation technique licensed in accordance with ISO 10668. This worldwide customary units benchmarks for valuation and meets the necessities for exact financial model classification. Interbrand’s rating may be discovered on the location.


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