Genesis could also be pursuing a bespoke personalization division: report

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Noticed in a trademark submitting by CarBuzz, the identify “Considered one of One” has been chosen by the Hyundai Motor Group for what’s assumed to be a brand new personalization division for the model. The filings have been made with the European Mental Property Workplace.

Whereas the trademark is considerably obscure, it will appear to recommend Genesis desires to focus on unique audiences with bespoke detailing. Class 37 of the submitting factors to “customized set up of vehicle interiors; portray of vehicles; restore and upkeep of vehicles and components thereof; vehicle detailing…,” in accordance with CarBuzz.

Customization applications like this aren’t in any respect new. BMW’s Particular person and Porsche’s Unique Manufaktur applications are examples of semi-mainstream luxurious automakers with bespoke personalization divisions. Each applications give clients a big selection of choices when ordering new automobiles, as premium marques look to supply one thing particular to ultra-wealthy clientele wanting to purchase souped-up fashions.

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For Genesis, upgraded cabins and fancy styling touches is nothing new both. Genesis already affords distinctive exterior colors like Sao Paulo Lime on the brand new GV60; and daring inside colors in shades like blue, pink, and purple.

It’s nonetheless unclear which fashions Genesis will look to enter into its customization program. Nevertheless, some consider its 2023 Genesis G90 can be a great place to start out, due to its inclusion in Genesis’ Precedence One program, which affords patrons a white-glove “tailor-made buy expertise” that additionally strikes them to the entrance of the vehicle-order queue.

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