Former Perth rich-lister Zhenya Tsvetnenko to be sentenced in US courtroom after multi-million-dollar textual content message rip-off

Zhenya Tsvetnenko appreciated issues quick.

There have been the quick vehicles. Plenty of them.

He talked quick. So quick it was like his mouth struggled to maintain up with the concepts streaming out of his mind.

However, most of all, the Russian-born Perth man appreciated quick cash.

And, inevitably, that was his downfall.

Nearly six years after US authorities charged him with fraud and cash laundering, this week he’ll be taught his destiny.  

He’ll be sentenced in a New York courtroom after pleading responsible to his a part of a $US270 million text-messaging rip-off. 

It was a rip-off that noticed him personally pocket $US15.4 million, a rip-off that had origins in Perth and travelled internationally, stealing cash from tons of of hundreds of individuals.

Zhenya Tsvetnenko, left, being escorted by federal officers in Perth before his extradition
Zhenya Tsvetnenko, left, being escorted by federal officers in Perth earlier than his extradition.  (Equipped)

From Russia with not a lot

The early years of Zhenya Tsvetnenko’s life have been modest — a far cry from the empire he’d go on to construct. 

In 1992, when he was 12, his dad and mom emigrated to Perth, with “nothing greater than a pair [of] suitcases”.

“We bought our house in Russia for $6,000. I keep in mind that,” he advised a Perth group tv station in 2011.

“My dad and mom moved right here. We began from scratch.”

He went to an area highschool and on to school to check electrical engineering, however later dropped out to earn a living — quick cash — in one thing fairly international for Perth: tech.

Surviving on two-minute noodles, within the early 2000s he whittled his checking account right down to $200 as he developed code in his suburban bed room.

“Do not quit,” he mentioned in the identical 2011 interview. “When you’ve bought an concept and it does not work — [even] if it’s a must to throw that concept away and consider one thing new — do it.”


The “concept” for Tsvetnenko was automated SMS expertise.

Launched within the pre-smartphone period of the mid-2000s, his distinctive pc program delivered bulk textual content messages to cell phone customers, providing subscriptions companies reminiscent of horoscopes or climate forecasts.

It grew quickly, and cash began streaming in.

A lot so, he advised The West Australian in 2009 — while posing in entrance of two Lamborghinis, a Ferrari and a Hummer — that he’d made a lot cash so fast he “hadn’t had time to rely it”.

A man smiling in a car
Zhenya Tsvetnenko in considered one of his luxurious vehicles. (YouTube)

On the time, the BRW Younger Wealthy Listing estimated his wealth at about $107 million.  

However, even then, authorities have been watching, and rumblings of impropriety have been getting louder.   

A company adviser who labored with Tsvetnenko on the time advised the ABC: “Nobody had any actual concept how he was making his cash, however he was splashing it round and investing quite a bit in Perth tech corporations. 

Flash with money 

In Perth at the moment everybody knew — or knew of — Zhenya Tsvetnenko.

He was the epitome of extra, a “Perthonality” in each sense. Even in a state rising out of once-in-a-generation mining growth, the Russian-born tech tycoon stood out above the remainder.

Tsvetnenko celebrated his twenty ninth celebration with US rapper Snoop Dogg in LA, spent $600,000 on his marriage ceremony, invested in nightclubs and had virtually weekly appearances in Perth’s social pages — and he was very joyful to flaunt his money.

A man smiling at the camera
Zhenya Tsvetnenko throughout considered one of his common social appearances in Perth. (YouTube)

Western Australia has had its “cashed-up bogans”, however flashiness was the antithesis of Perth’s more-reserved — and older — mining-backed enterprise circles, the place it was typically frowned upon. 

Nevertheless, after turning into a father, Tsvetnenko pulled again on the partying and tried to re-shape his picture, abandoning the SMS expertise and launching an ASX-listed firm targeted on bitcoin. 

Perth-based tech investor Howard Digby labored with Tsvetnenko through the 2010s. 

“I knew his story. [I’d] seen his images within the paper,” he mentioned. “And my quick ideas have been, ‘Jeez, I would not be so flashy, mate’,” Mr Digby mentioned. 

A man and a woman drinking champagne.
Zhenya Tsvetnenko loved the finer issues in life earlier than his time in jail.(ABC)

“However then I met him and he was humble, very eager on probity — and, maybe, that was hindsight coming into play.      

“I do bear in mind the day he advised me the complete story about his earlier firm [the SMS company]. I simply thought to myself, ‘Mate, did you ever ask your self why you have been making a lot cash so shortly? Why is it going so nicely?'”   

And, finally, this previous — and the quick cash — would meet up with him. 

The rip-off

As a lot because the rip-off itself was complicated, at its core it was comparatively easy. 

In keeping with US Division of Justice paperwork seen by the ABC, from 2012 to 2013, Tsvetnenko and his co-conspirators, defrauded tons of of hundreds of cell phone shoppers in america by putting unauthorised costs on their cell phone payments.  

The apply — referred to as “auto-subscribing” — noticed US shoppers billed $US9.99 a month for companies reminiscent of “horoscopes, celeb gossip or trivia information” with out their data or consent.

Usually the payments would recur month-to-month except shoppers actively advised their telephone firm they wished out of the service. 

Tsvetnenko was introduced into the rip-off by self-described “entrepreneur and Hollywood producer” Darcy Wedd, additionally from Perth.

Wedd, who knew Tsvetnenko from his time in Western Australia, oversaw the entire scheme. In 2018, Wedd was sentenced to 10 years’ jail within the US for his position. 

A man with white teeth smiling at the camera.
Darcy Wedd was described because the ringleader of the rip-off. (Equipped)

In keeping with the US Division of Justice, Tsvetnenko performed a “direct, energetic, and indispensable position” utilizing what it described as his “historical past of participating in misleading and suspicious practices, together with auto-subscription” to assist the conglomerate defraud shoppers of $41 million.

All-in-all, seven individuals have been charged and sentenced for numerous roles within the rip-off, leading to jail phrases from six months to 10 years. 

Though Tsvetnenko wasn’t the ringleader, his private 70 per cent lower of the felony proceeds — greater than $15.4 million — was the biggest by far.

Jennifer Beidel labored as a US legal professional within the Southern District of New York’s complicated fraud and cybercrime unit, the unit that mounted the case. 

Eugeni Tsvetnenko close up
Zhenya Tsvetnenko held a “central and indispensable position” within the felony scheme, based on US authorities. (Fb: Zhenya Tsvetnenko)

She advised the ABC the unit labored with US legislation enforcement after it spent a few years pulling collectively the complicated case in opposition to in opposition to Tsvetnenko and his co-conspirators.

That included “search warrants, subpoenas and creating cooperating witnesses”, she mentioned. 

It additionally concerned breaking down the assorted shell corporations the scammers had used to attempt to disguise the cash from authorities.    

“The difficulty with this case was particular person victims had a low loss quantity,” she mentioned. 

“And so, typically, criminals can get away with this sort of conduct as a result of every particular person sufferer solely misplaced say $10 or $20. 

Auto-subscribing occurred in Australia, the place it’s extra generally referred to as “third-party billing”.

No felony proceedings in opposition to Mr Tsvetnenko have ever taken place in Australia, and he has no felony file in Australia. 

The ABC contacted the Australian Federal Police for remark. 

Motivated ‘solely by greed’

Tsvetnenko was charged at his luxurious riverside dwelling in Perth in 2016, with US authorities on the time declaring their plans to push for extradition of the multi-millionaire from Perth to face courtroom in New York. 

After preventing the fees in a protracted authorized battle over two years — within the meantime watching his seven co-conspirators sentenced to jail time —  he was introduced into Perth’s Hakea Jail in December 2018.

Swans and a aprtments
The posh riverside house complicated the place Zhenya Tsvetnenko was dwelling earlier than being arrested and brought into custody in 2018.(ABC Information: Nick Sas)

Final yr, he deserted the extradition combat, was flown to the US and thrown into custody. In February, he pleaded responsible to conspiracy to commit wire fraud and cash laundering.

On Wednesday, he’ll be taught his destiny, with authorities recommending a sentence within the vary of seven to 9 years.  

“Tsvetnenko’s determination to have interaction in fraud [wasn’t] a fleeting mistake or a one-time lapse in judgement.

“His crimes have been motivated solely by greed.

“Intentionally, and methodically, the defendant continued to auto-subscribe unwitting shoppers, day after day, for a considerable time frame, producing tens of thousands and thousands of {dollars} in earnings to line his pockets and people of his co-conspirators.”

Again in Perth, Tsvetnenko has rallied his household, former enterprise associates, pals, charities and even former inmates at Hakea Jail.

They’ve despatched 48 separate letters to the sentencing decide on his behalf in a bid to obtain a lighter sentence.       

A man with a kangaroo
Zhenya Tsvetnenko pictured along with his household — considered one of many images he despatched to the US sentencing decide.(Equipped)

Tsvetnenko — who paid again the $15.4 million he stole — has spent virtually 4 years in custody and is pleading with US authorities to launch him below time already served.   

The ABC contacted his US-based lawyer for remark.  

If the bid fails, a spokesperson from the Legal professional-Normal’s Division advised the ABC that worldwide prisoner transfers to Australia required the consent of the “prisoner and the international nation involved”.

It could additionally want Australian authorities and West Australian authorities approval.

“I justified my actions on the time by pondering it wasn’t quite a bit cash and no person was being damage,” Tsvetnenko mentioned in his personal letter to the decide. 

“I knew at the back of my thoughts that it might solely be a matter of time earlier than the occasions of my youthful days would meet up with me.”

Quick cash has a approach of doing that. 

Extra reporting: Joanna Robin

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