Ford F-150 Is Most Widespread Automotive for Wealthy People Making Over $200K

When individuals consider the automobiles of alternative for rich people, luxurious automotive manufacturers corresponding to BMW, Mercedes-Benz, Porsche, and Rolls-Royce come to thoughts. Nonetheless, actuality ceaselessly doesn’t match the notion. Based on a current examine, the Ford F-150 pickup truck is the most well-liked automobile for wealthy People that earn over $200,000 per yr.

Rich automobile patrons get the Ford F-150 and different mainstream fashions 

Front angle view of blue 2023 Ford F-150 pickup truck, the most popular car for rich Americans
2023 Ford F-150 | Ford

In case you didn’t have a lot in the way in which of monetary constraints, what automobile would you purchase? You would possibly assume that luxurious automobiles can be the best choice for rich People, however that always isn’t the case. 

As detailed by MoneyWise, MaritzCX, a market analysis agency, carried out a examine on automotive shopping for habits based mostly on the revenue bracket. It discovered that the Ford F-150 pickup truck was the most well-liked automobile for individuals in america that make over $200,000 per yr. 

Additionally, different research exhibit related outcomes with a desire for mainstream fashions for rich automobile patrons. A examine carried out by Experian Automotive discovered that for People with a family revenue of over $250,000, “61% don’t drive luxurious manufacturers.” As an alternative, they largely drive mainstream fashions, corresponding to Toyotas, Fords, and Hondas — like individuals from decrease revenue brackets.

Billionaires additionally drive mainstream automobiles

Silver 2023 Ford F-150 pickup truck, most popular car for wealthy people, parked near a cabin
2023 Ford F-150 | Ford

How concerning the billionaires? Do they splurge their cash on luxurious and unique automobiles? Some well-known ones drive mainstream automobiles just like the “remainder of us.” For instance, Mark Zuckerberg, the co-founder and CEO of Fb, has been sighted driving a Honda Match subcompact hatchback. Additionally, Jeff Bezos, the founder and former CEO of Amazon, drove a Honda Accord lengthy after he turned a billionaire. 

Moreover, legendary investor Warren Buffet has a popularity for residing a easy and frugal life-style, together with with automobiles. In a documentary, his daughter stated, “You’ve obtained to know, he retains automobiles till I inform him, ‘That is getting embarrassing — time for a brand new automobile.’”

Moreover, film star and former professional wrestler Dwayne “The Rock” Johnson, whereas not but fairly a billionaire, drives a Ford F-150.

Many wealthy drivers really feel no want to point out off their wealth with a luxurious automobile

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The widespread notion is that rich People have lavish life. Nonetheless, usually, this isn’t how it’s in actuality. 

Based on Dave Ramsey, a private finance knowledgeable, those that constructed their “first stage of wealth,” which he defines as a “internet price of between $1 million and $10 million,” usually drive “understated” automobiles. Ramsey stated, “It’s often a used Camry or a pleasant used Honda or a pleasant outdated pickup truck of some sort.”

He went on to elucidate that these individuals really feel no want to point out off their wealth with a luxurious automobile: “People who obtain that layer of wealth, that one to 10 million {dollars}, the way in which they did it’s, they didn’t do it for you. They’re not mad at you, however they don’t care what you assume. They weren’t residing their life to impress others.”

Ford F-150 and different vehicles straddle the road between mainstream and luxurious fashions

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One factor to remember concerning the Ford F-150 and different pickup vehicles is that they straddle the road between mainstream and luxurious fashions — relying on the trim stage. Up to now, pickup vehicles have been usually bare-bones workhorse automobiles. Lately, although, pickup vehicles have change into extra luxurious, notably for the best trim ranges. 

The bottom-level XL trim of the 2023 Ford F-150 is financially accessible for a lot of truck patrons, with a beginning value of $34,585 MSRP. Nonetheless, the top-of-the-line F-150 Restricted trim, with its big selection of luxurious facilities, begins at $84,910 MSRP. Additionally, whenever you add function choices, packages, equipment, and seller markups, you might need to pay over $100K to get a brand new F-150 Restricted.

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