It’s by no means been a greater time to be a System One fan.
The enduring motorsport has gained an entire new legion of followers lately and Australians are tuning in to look at F1 like by no means earlier than.
Sky Sports activities’ protection of each apply session, qualifying and race is on the market to stream on Kayo Sports activities, which has seen viewership skyrocket within the final monetary yr.
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Collective viewing minutes of F1 on Kayo, which has about 1.3 million subscribers, have elevated 51 per cent.
Based on the latest Sensor Tower report, Kayo was the highest downloaded sports activities app and is on par with the likes of Netflix, Uber and Spotify, and is outperforming most leisure apps for income in Australia.
Kayo has additionally seen important will increase in viewership of Kayo Minis — the condensed spotlight packages F1 followers are consuming en masse the morning after a late-night race.
For expertise knowledgeable and F1 mega fan Trevor Lengthy, Kayo minis are the right answer for F1 followers who don’t need to watch full races which have unfriendly time zones such because the Saudi Arabian, Canadian and US grands prix, which begin at 4am or 5am AEST.
“I feel the nice factor is we’ve now received a sport that may be adopted by those that aren’t simply fanatics,” Lengthy informed information.com.au.
“Folks like me will all the time watch the races 100 per cent dwell however loads of folks love System 1, love the fundamentals of the game and don’t need to spend two hours watching a race, not to mention in the course of the night time.
“Whether or not it’s a mini, a small highlights or a full race replay, it’s the thought of no matter you need, wherever you need, everytime you need.”
“As somebody who’s in his mid-40s and grew up watching F1 when it was obtainable simply rapidly at night time with Aussies commentating via the race, we get entry to — it could be most likely six or seven hours of dwell protection each weekend.
“Each apply session, each qualifying, each race. It’s actually phenomenal to understand that we now have blanket entry to the game we love.
“When you’re up for Japan within the afternoon, nice. However when you’re not such a fan of elsewhere in the course of the night time, simply stand up within the morning and watch the mini.
“And once you get to work, the water cooler discuss, or once you leap on to social media, you possibly can participate within the dialog as when you watched it dwell, however all you needed to do was watch a mini.”
Minis are so widespread amongst viewers, Kayo stories subsequent day viewing for races beginning early on Monday mornings comparable to Saudi Arabia sees 5 instances elevated audiences from the race itself.
F1 on is at the moment on its summer time break and Lengthy believes it’s the right time to relive the chaotic British Grand Prix, which was Kayo’s most watched race of the season to date.
“I like the thought of a mini as a recap as a result of a few of us don’t have one of the best reminiscences on this planet,” stated Lengthy, who hosts the EFTM podcast, which recaps each race instantly after it’s completed.
“So that you’re considering, ‘What did occur final race? And even final yr?’ The concept of refreshing the reminiscence, we’re coming via a four-week break. It is likely to be good to mirror on a few races.
“I used to be a few stats considering Silverstone was essentially the most watched Grand Prix, I’m going to look at that again however I would simply watch the mini.”
“Look, the game is thrilling. So whether or not you’re a mega fan or not, you possibly can mirror on stuff with out having to spend hours watching.”
Max Verstappen is at the moment 80 factors forward of Charles Leclerc within the drivers’ championship, whereas Pink Bull can also be main the constructors’ standings.
The F1 season resumes after the mid-season break on the Belgian Grand Prix on Sunday 28 August at 11pm (AEST).