Drivers hail Liberty Media’s “nice job” in making Formulation 1 extra accessible to followers

Valtteri Bottas thinks Liberty Media have completed a “nice job” in energising grand prix weekends – which, to him, now really feel extra like an occasion than a race.

Formulation 1 is on its highest plateau for a very long time, not least due to a 2021 season which, no matter your allegiance, was unforgettable in so some ways and virtually appeared like sitting by a nine-month film relatively than watching a sporting competitors.

However past the bounds of the circuit too, there’s a recent vibrancy being generated by the rising fascination in F1 amongst a broader demographic – helped, after all, by Netflix docuseries ‘Drive to Survive’.

As well as, the emergence from the pandemic, after a lot of the condensed 2020 marketing campaign happened behind closed doorways, has sparked a surge of curiosity in followers desirous to maximise their grand prix expertise.

Crowds gather at the Spanish Grand Prix. Barcelona May 2022.

It’s actually one thing Bottas has seen.

“To me, it appears like now, like each race weekend…for certain, it’s all about racing, however there’s a bit extra into it,” mentioned the Alfa Romeo driver.

“Like, simply from my aspect, it feels just like the ambiance is a little more like an occasion than a race. There’s different issues taking place – concert events and there are DJs enjoying simply earlier than the beginning and stuff like that.

“I’ve personally felt far more power within the final 12 months or so than ever earlier than throughout my profession. So I believe they’ve completed an incredible job on many issues.

“It’s a lot extra accessible these days than it was, additionally because of the know-how.”


Fernando Alonso, who, just like the Finn, was talking on the Spanish Grand Prix, thinks Formulation 1 has made a giant effort the place the enjoyment of the followers is worried.

“Particularly when Liberty Media took management, I believe we noticed a number of steps as a sport,” mentioned the two-time former World Champion.

“We open the game to extra individuals right here on the paddock, there may be extra entry, we begin doing loads of issues exterior the monitor as properly. Drivers concerned in these.

“I believe it was at all times going within the good route. Additionally, we live in a really totally different world now, with the digital platforms, giving entry to many, many issues that had been unthinkable 10, 15 years in the past.

“So all that, I believe, made the game just a little bit extra open and that folks can actually get pleasure from now.

“Earlier than, they noticed Formulation 1 like one thing unreachable, or one thing very obscure the way to comply with.”



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