Components 1 to Get New Airline Sponsor – Airways

DALLAS — Emirates (EK), the world’s most world airline, has been a serious sponsor of Components One, the most-watched motorsport championship.

Nevertheless, after a decade of working collectively, the union appears to have come to an finish, and, for Components 1, the hunt for a brand new official airline sponsor has been within the works for a number of months.

It’s doubtless {that a} new airline is already chosen, Qatar Airways (QR) as per SportBusiness. An official announcement on the brand new partnership is to be introduced forward of the very first race of the 2023 season.

SportBusiness understands the state-owned flag provider has agreed on a deal to change into a top-tier F1 International Accomplice from the beginning of the 2023 season, with the deal anticipated to be introduced forward of the primary race in Bahrain from March 3-5.”

Photograph: Emirates

Years of the Purple Emirates Boarding by the F1 Tracks


Again in 2013, Emirates and Components 1 got here to a sponsorship settlement for all races on the calendar. In addition to, EK may additionally arrange its very personal fan zones and supply a greater class of service to guests possessing particular tickets.

Because the second UAE flag provider states, “We’ve been a International Accomplice of F1® since 2013, and our iconic branding is featured prominently on race tracks throughout Europe, Asia, Australasia, North America, and South America. In 2019, we renewed our branding with the brand new Fly Higher Promise.”

“Throughout the signing of the F1 sponsorship, His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Government, Emirates Airline and Group, stated: ‘That is an thrilling world alternative to align two world-leading manufacturers. The ambition, cutting-edge technological requirements, and worldwide attain of Components 1 go hand in hand with Emirates’ imaginative and prescient and ambition.”

Photograph: Brandon Farris/Airways

Hefty Worth Tag to Take Over, however Qatar Airways Is Prepared


Why the abrupt finish to a decade-long sponsorship? It’s too excessive an asking price. Till now, EK’s contract with the motorsport group stood at €25m a yr, however it’s believed the brand new asking threshold sits at roughly twice that worth.

As SportBusiness reported again in November 2022, “Components 1 is lining up a brand new airline sponsor after renewal discussions with Dubai-based provider Emirates broke down over the asking worth. The deadline for the worldwide airline to increase the settlement has handed, and negotiations have floor to a halt, with Components 1 understood to be asking for round twice the determine of near US$25m (€25.1m) per yr that the model is known to have paid within the present cycle from 2018 to 2022.”

After the grand internet hosting of the Males’s FIFA 2022 World Cup, it’s the subsequent step for QR, and this time not for a single-time occasion however with Components 1 for years to come back. For the Qatari airline’s frequent fliers with a bagful of miles to redeem, maybe the provider may come out with an “expertise” package deal to witness races on the calendar.


Featured picture: Fabrizio Spicuglia/Airways

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