Circuit of the Americas Is Components 1’s True Residence within the U.S.

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With its skyrocketing recognition in the USA, Components 1 is extra poised than ever to make the most of the various audiences this nation has to supply. Final weekend’s race on the Circuit of the Americas in Austin, Texas, although, proved one factor: The game must protect its correct racing heritage within the U.S.

This yr introduced the introduction of the Miami Grand Prix, and 2023 will see the addition of Las Vegas to the F1 calendar. Three races within the nation might look like overkill — particularly contemplating the truth that Miami and Vegas are each avenue races designed to focus on the vacation spot, not the racing. The environment on the observe was unmistakably eager on racing.

“Miami was a celebration,” Cristiano Fiorio, chief of the Alfa Romeo F1 workforce, informed me throughout the USA Grand Prix weekend. “Vegas is a present. Right here, we race.”

That vibe was current all through the weekend. The sprawling grounds at COTA have been filled with followers as early as Friday morning, everybody making the most of the pageant environment and the numerous stands of F1-related merchandise, and all of it felt so distinctly completely different from Might’s race in Miami.

There are legit the explanation why F1 is utilizing two of its races in America as primarily large promotions of glitz and glamor, nevertheless it does miss the parents who can’t shell out 1000’s for a sport.

I’ve written about the way in which F1 has approached its American races earlier than, however the sport appears to understand this nation extra as a money-making alternative than a legit sporting vacation spot. Even up to now, F1 internet hosting a number of occasions in America typically featured one occasion for the diehard race fan and others designed to draw and milk a couple of further {dollars} out of a brand new viewers. It has by no means fairly understood that the American race fan simply wants a rattling good venue that folk can (principally) afford.

Whereas on-site this yr, I talked to some great followers who have been at their first race ever, regardless of being followers for over a decade. I talked to others who discovered the game by means of Drive to Survive and wished to expertise an occasion in individual. I talked to nonetheless others who’ve attended the USA Grand Prix at a number of of its completely different venues. These are the people who COTA attracts, those {that a} Miami or a Las Vegas might merely overlook as a result of they’re not the best spenders or the most important celebrities. These are the American followers that F1 must be in search of, and at COTA, they’ve their residence.

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