Brace Your self For Toyota’s Most Costly SUV Ever

Toyota is rethinking one in every of its legendary fashions for an entire new chapter in its life. The Toyota Century will acquire a full-size, super-luxury SUV mannequin. And opposite to the – Japanese market-only – massive sedan, this SUV is predicted to be offered Stateside, in addition to in Asian and European markets. It’s Toyota’s subsequent massive wager.


The Century has been Toyota’s flagship automobile for many years. Its manufacturing started in 1967, and it’s nonetheless being made as we speak. There’s probability a few of you readers have by no means heard of this mannequin although. And that’s as a result of it’s at all times been made just for the Japanese market. It’s attainable, nonetheless, to import it independently, however particular laws and taxes make it a really uncommon incidence.

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Royal Heritage

A first generation 1990 Toyota Century Sedan
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A entrance 3/4 shot of a black, first technology, 1990 Toyota Century Sedan

The Toyota Century is the go-to super-luxury automobile for Japanese royalty, rich enterprise homeowners, and executives. Positioning it within the international market although has at all times been a problem. With full-size luxurious sedans from identified manufacturers such because the German trio BMW 7 Sequence, Mercedes S-Class, and Audi A8, Toyota by no means felt there was sufficient demand to deliver the Century manufacturing Stateside. And that’s not even mentioning its actual rivals resembling Rolls-Royce and Bentley, for instance.

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A Automobile That’s as Conservative as its Clientele

An action shot of a 2022 Toyota Century Sedan driving in the city
Toyota

An motion shot of a third technology grey metallic Toyota Century sedan driving within the metropolis

To be trustworthy, Toyota’s executives had been proper all alongside promoting the Century solely in Japan. You see, the Century is a really conservative luxurious automobile. And that’s how its clientele likes it. Ever because it started manufacturing in 1967, the Century Sedan solely went by means of 3 completely different generations. The most recent of which got here to mild just a few years in the past in 2018 (first revealed on the 2017 Tokyo Auto Present).

A shot from the back seat of a 2022 Toyota Century
Toyota

A view from the rear seat of a 2022 Toyota Century sedan

The primary technology alone had a 30-year run (1967 by means of 1997) with solely minor beauty, engine, and luxury options up to date. It’s not a automobile that Toyota needs to put in opposition to very robust rivals that attempt to one-up one another with every passing yr. Additionally, all around the globe, sedans are shedding floor to SUVs. It’s no shock then, that if Toyota needs to deliver the Century to different markets, it should accomplish that with an entire completely different method.

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In Comes The New Toyota Flagship

TOYOTA CENTURY SUV IS COMING IN 2023! _ LATEST SCOOP FROM JAPAN
Japanese Finest Automobile Journal

A shot of the spy scoop rendering from Japanese Finest Automobile Journal

A full-size Century SUV that’s supposed to succeed in Asian markets, and certain different key markets by the tip of 2023. One yr from now. The Japanese Finest Automobile journal unveiled Toyota’s plans for this full-size SUV. And so they’re daring plans. It’s going to be Toyota’s costliest SUV thus far. It targets the super-luxury phase. Its foremost rivals would be the likes of the Rolls-Royce Cullinan and the Bentley Bentayga.

Bringing a super-luxury, full-size SUV to the market might seem to be a stretch for Toyota. Lexus is Toyota’s luxurious model that often tackles that high-end market. That’s exactly the explanation why this SUV is predicted to hold the Century identify. It can invoke that long-lasting heritage. And it’ll negate any doubts individuals might need about Toyota’s capability for bringing to life a royalty-worthy, super-luxury automobile.

In accordance with the Japanese journal, it’s going to share the identical platform because the upcoming Lexus TX, which in flip is predicated on the Toyota Highlander platform. The TX is a three-row SUV that’s going to be made in America and reportedly substitute the present RX L in 2023. This platform is a monocoque (versus a body-on-frame construct), which improves dynamic conduct and luxury on the street. It additionally has room for hybridization and future all-electric variations of each the Lexus TX and the Toyota Century SUV.

As a place to begin, the Century SUV ought to include the identical hybrid powertrain utilized in Toyota’s high-end autos. It’s the i-FORCE MAX 3.445 liter Twin-Turbo V-6 hybrid. This powertrain produces 437 horsepower @ 5200 rpm, and 583 pound-feet of torque @ 2400 rpm. It’s paired with an clever 10-speed automated transmission. These intentional “low rev” numbers ought to go well with the Century SUV effectively. In spite of everything, luxurious vehicles are often anticipated to be quiet and shouldn’t seem to be they’re struggling to maneuver whereas screaming at excessive rpm.

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A Excessive-Finish Toyota SUV Ought to Be Effectively Obtained In The U.S.

Sooner or later, an all-electric trim is predicted. This platform may have greater than sufficient room to accommodate a lot of batteries and electrical motors. This may additional cement its luxurious standing because the SUV shall be much more silent and boast even higher efficiency numbers. Not that this issues an excessive amount of for its audience. However who is aware of? That further energy will turn out to be useful if a heavy, armored model is deliberate for sure markets.

The Japanese Finest Automobile journal speculated on the size of the Century SUV as effectively. The preliminary hybrid model ought to are available in weighing about 4,850 kilos. It ought to have a size of simply over 17 ft, and a wheelbase of about 9,84 ft. The width must be about 6,40 ft, whereas the peak can be round 5,74 ft. These measurements are similar to that of the Rolls-Royce Cullinan.

The value of all that Toyota luxurious? Proper now the speculated quantity begins at U.S. $ 150,000. However it might find yourself being a lot greater. We’ll have to attend and see. There is no such thing as a doubt, nonetheless, that Toyota will deliver a high-quality product to the market. Let the competitors beware.

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