In 2019, Bentley accomplished 100 years within the car-manufacturing business. Whereas the celebrations have been marked by historic automobile parades and unique automobile unveilings, the British luxurious carmaker additionally introduced its ‘Past 100’ technique. Gulf Enterprise caught up with Richard Leopold, Bentley’s regional director for the UK, Africa, and the Center East to understand how the corporate is progressing on its path to electrification.
“We needed to create a method that appeared to the subsequent 200 years, and that’s what Past 100 signifies. It focuses on turning into a sustainable luxurious model by 2030. The truth is, we intention to be the chief in sustainable luxury mobility,” says Leopold. He additional emphasises the model’s bold product roll-out plan, which options the launch of 5 new battery-electric automobiles (BEV) between 2025
The British auto large additionally has a transition plan in place from a manufacturing standpoint. “We’re creating a brand new manufacturing line within the manufacturing unit at Crewe. We name it the ‘dream manufacturing unit’ and that’s separate from the interior combustion engine (ICE) manufacturing line. There might be BEV alongside ICE. It permit us to have a transition technique. If some markets are slower or sooner to adapt, we will produce extra or fewer ICEs or BEVs,” explains Leopold.
Plug-in hybrid derivatives of Bentley’s merchandise are in line to be launched on the street to whole electrification. As regards the event of hydrogen fuel-cell propulsion, Leopold states that the Volkswagen Group is finishing up a examine, however Bentley is targeted solely on investing in electrification. Sustainability will play a key half in fashionable vehicle manufacturing, and Bentley goals to be a frontrunner. Vegan interiors and recyclable supplies are parts one could look forward to finding within the first batch of Bentley’s BEV merchandise.
A very good half-year efficiency
Leopold mentions that six to seven per cent of world gross sales are registered within the Center East. Nevertheless, the significance of the Gulf market extends past gross sales figures, explains Leopold. “We’ve a number of bespoke buyer configurations for the the area. Our price per automobile is loads greater within the Center East in comparison with different areas.”
Bentley may also conduct extra customer-oriented actions similar to dynamic observe driving classes, with the brand new mannequin launches. Speaking about gross sales figures and income, Bentley simply reported a 124 per cent rise in working income in H1 2022 over the identical interval in 2021, recording an working revenue of EUR398m.
Income per automobile additionally climbed from EUR186,000 to EUR213,000 per automobile. This was achieved on account of excessive ranges of customisation and personalisation of automobiles by Bentley prospects globally. Gross sales numbers by fashions have been led by the Bentayga SUV which accounted for 40 per cent of the amount, adopted by the Continental GT at 33 per cent, after which the Flying Spur at 27 per cent.
Talking of recent mannequin launches, Bentley has just lately introduced in new sporty and luxury-themed trim derivatives known as the S and the Azure vary, to its Continental GT and Flying Spur fashions, respectively throughout varied worldwide markets, together with the Center East. The brand new Bentley Bentayga EWB (prolonged wheelbase) with elevated rear seat legroom has additionally been introduced to please luxurious automobile patrons who’ve spacious interiors on their major record of calls for.
In addition to regional-specific buyer experiences, the model additionally guarantees to discover region-specific particular version variants. Referred to as the Skyline version, it has embedded motifs of the area’s skyline on the automobile’s interiors. The concept could have stemmed from an uncommon request by a New York retailer, however now will get replicated in different areas similar to China and Miami, and is now out there in Dubai. The just lately introduced Bentley Mulliner Batur additionally heralds the British automaker’s journey on the path to its ‘electrical’ future. This particular version automobile showcases Bentley’s talent in customisation, personalisation, and coachbuilding.
The Batur is a glossy hard-top coupé, characterised by a brand new, minimalist design aesthetic. Beneath its bonnet lies a 6.0 litre, twin-turbocharged Bentley W12 engine – the posh automaker’s iconic powertrain. Solely 18 automobiles might be constructed, priced at $2m every, and they’re already bought out.