Bentley promoting automobiles for a mean of £189k as revenue margins soar – Automobile Supplier Journal

Luxurious automotive producer Bentley is now producing income of £189,800 for each single automotive it sells, it has revealed.

The producer revealed the common promoting worth for its automobiles at a presentation for its new lengthy wheelbase Bentayga mannequin.

The Crewe based mostly agency additionally mentioned it’s now producing an unbelievable 23.3 per cent return on gross sales.

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This has bolstered earnings which, for the primary half of 2022, have been £355m.

Bentley has benefitted because the VW Group channelled what little semiconductor chips it had as a bunch in the direction of its increased revenue margin producers.

Bentley and Lamborghini have carried out notably properly in 2022 as its provide of chips have been higher than its smaller margin siblings.

A spokesperson for the producer instructed Automobile Supplier it was no secret that the agency had carried out properly this yr due to a gentle provide of chips.

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The British agency unveiled the brand new longer wheelbase model of its common Bentayga mannequin, dubbed the EWB, at a world press launch in Canada. 

The automotive begins at £211,400 and has a intelligent business-class fashion rear seat choice which prices £8,400. 

Adrian Hallmark, chairman and chief government of Bentley Motors, mentioned: ‘The Bentayga Prolonged Wheelbase is our first automotive really devoted to the onboard wellness of its occupants. 

‘Each Bentley will get you to your vacation spot feeling extra relaxed than if you began your journey, and but with the Prolonged Wheelbase we’ve been capable of go even additional due to the adoption of world-first wellness know-how embedded inside our unrivalled inside cabin design.

‘Together with the unbelievable expertise of the craftspeople at our carbon-neutral manufacturing facility in Crewe, these advances make the Bentayga Prolonged Wheelbase the final word luxurious SUV to drive or be pushed in.’

The primary evaluations of the Bentayga EWB are as a consequence of be revealed this Wednesday.

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