Lamborghini has now revealed that it has delivered 200 models of the Urus SUV within the Indian market, with 2021 being the automotive’s finest yr to this point. Actually, the Urus now accounts for almost half of the full gross sales by Lamborghini India until date. The Italian sports activities automotive producer goals to proceed this momentum in 2022, driving constant progress and surpassing the 2021 numbers.
On the event of the Italian model delivering 200 models of the Urus in India, we caught up with Sharad Agarwal, Head, Lamborghini India. He gave us insights into the model’s imaginative and prescient in India, new merchandise for the nation, in addition to the give attention to bringing new experiences to clients. Listed here are the excerpts from the interview:
” In 2018, after we launched Urus we stated it’ll be a recreation changer for us as we knew we had addressed a few of the challenges we confronted by way of congestion within the metropolis, the infrastructure round us, and it’s an idea the place you may drive and luxuriate in your Lamborghini with multiple individual within the automotive. You drive with your loved ones and associates. It was a singular idea because it was providing the flexibility of an SUV however the driving dynamics and motions of a brilliant sports activities automotive. 80% of patrons who’ve purchased Urus are first time Lamborghini house owners additionally. Urus has expanded our attain to a brand new set of individuals within the nation. ” says Agarwal.
Sharad Agarwal, Head, Lamborghini India
TOI Auto: What’s the full time it took you to attain 200 Urus gross sales in India?
: We launched the Lamborghini Urus in 2018 and delivered the primary Urus in September 2018. What’s thrilling is that we’ve achieved this milestone within the nation in lower than 4 years. This implies we’re delivering no less than 1 Urus each week making it very important and everyone knows that in these 4 years we additionally had the pandemic, in order that additionally disrupted the marketplace for a while however regardless of these challenges I believe it’s a big achievement for us.
The Urus is completely different from different Lamborghinis within the sense that the place others are fully handmade, this one is made within the product line and has a shared platform. So are you seeing a giant distinction in the kind of clients you see for possibly the Huracan or the Aventador in comparison with this Urus?
There may be nonetheless quite a lot of handcraft which works in Urus since we’ve the ‘Advert Personam’ personalisation program, which permits clients to personalise the Urus by way of inside and exterior and numerous different equipment. When it comes to buyer profile, what we’ve seen is that with Urus we’re ready to herald people who find themselves in the next age bracket. For instance, for a typical sports activities automotive the age bracket was once between 25-45 however with Urus we’ve folks upto 55 coming and shopping for Lamborghini. Sure, the Urus is extra of an on a regular basis use Lamborghini so you may drive with your loved ones. Lots of people need to purchase Urus as their each day automotive and have a sports activities automotive for weekend drives.
Are you able to inform us what share of your patrons are ladies now in India?
Presently, that is nonetheless a small phase for us however over time we’ve taken many initiatives to succeed in out to ladies patrons within the nation. For instance, we did the ladies’s drive for the primary time in 2016 and likewise offered the primary Lamborghini to a feminine purchaser within the nation in the identical yr. Later, we did two extra chapters of the ladies’s drive within the nation and we’re reaching out to those patrons in numerous methods and we’re seeing a gradual enhance of ladies patrons throughout our fashions however the share nonetheless stays single digit and is a small share of our enterprise within the nation.
What’s the full variety of automobiles you’ve delivered until date in India?
Starting of the yr we celebrated 400 Lamborghinis within the nation. Clearly, during the last 6 months we’ve added extra automobiles to Indian roads. So we’ve undoubtedly delivered 400 plus automobiles at this stage.
In case you discuss this yr proper now, I believe this yr has been a bit higher than 2020 and 2021, as a result of luckily we’ve not had any arduous lockdown from the authorities. So how’s this yr been to this point for Lamborghini?
Everyone knows that the tremendous luxurious phase in India has not grown to its potential. However should you have a look at the tremendous luxurious phase, in 2018, we noticed the phase to be round 325 automobiles, once more it has not touched that peak within the final 3 years. We predict this yr the phase ought to have a brand new peak and it ought to develop above 325 automobiles for positive. However the phase remains to be not reflecting the sort of potential we’ve out there. One of many elements affecting the expansion is the presence of very excessive tax charges on tremendous luxurious automobiles. The devaluation of Rupee provides additional to the growing buy price and the catching up infrastructure additionally comes throughout as a limiting issue.
Regardless of these elements, in 2021, we delivered 69 automobiles with 86% progress and we’re fairly assured of continuous this momentum in 2022 and in future years as a result of we’re engaged on a transparent path on how we drive constant progress out there.
You talked about that you simply delivered 69 models final yr translating into 86% of progress. How do these numbers examine to 2019, I consider that was the perfect yr?
Sure, in 2019, we delivered 52 automobiles and if we examine the expansion to 2019, then it’s greater than 30% progress final yr. So that you’re completely proper that 2019 is the proper base to check this progress and never 2020, as a result of in 2020 everyone knows the phase and the market was impacted largely. However in our case sure we’ve seen progress not solely vs 2020 but in addition 2019.
You delivered your first automotive in Shillong, and also you’re increasing to many of those newer areas the place earlier folks didn’t purchase a Lamborghini. So within the coming 5 years, as you proceed to faucet such or open up such new markets, what share of gross sales do you see coming from these first time or contemporary areas in India?
I can say that at the moment these cities are nearly like 1/4th of our enterprise within the nation. We’re seeing comparable traits throughout sports activities automobiles in addition to Urus. And we’re additionally rising our volumes yearly. So what we’re seeing in these cities is that, if we’re capable of keep that share itself, is sweet, as a result of that share shouldn’t be leading to the identical absolute quantity. We’re rising that absolute quantity yearly. So I believe that is what I anticipate for the subsequent two to a few years after which we’ve to see how the market evolves in these cities.
Is there any mannequin specifically we will count on this yr? Any mannequin you may inform us proper now that you will launch someday this yr?
Sure, there will probably be new launches which can occur throughout this yr. I’ll say that allow’s maintain on for a while and you’ll hear from us.
Are the chief within the tremendous luxurious phase proper now within the nation?
We’re however that is not one thing which is driving us.That is not one thing which we’re chasing out there. Like I stated, our focus is that how can we convey the proper experiences to our clients, how can we develop the market. As a result of we nonetheless consider very strongly that India has an unimaginable alternative to develop whereas the phase is small.However this doesn’t replicate the potential of the market. So the main target may be very clear that how can we attain new clients, how can we attain new geographies, how can we create new experiences, convey thrilling fashions to the market and drive our progress as a result of we all know that India has an enormous potential to develop.